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What does it take to lead a business through seasons of change—and still feel like yourself inside of it?

In this episode of Here’s What I Learned, Katherine Danesi joins me for a candid conversation on navigating uncertainty, evolving your offers, and creating a business that honors your actual life. From her days as a Fortune 500 exec to startup COO to systems-driven coach, Katherine has learned the value of doing business her way—and now helps others do the same.

We explore how human design, agency, and pricing all play into the shift from freelancer to CEO. And why learning to trust yourself is often the hardest—and most necessary—part of entrepreneurship.

If you're ready to stop white-knuckling your business and start building with clarity, this episode is your permission slip.

Topics Covered:

• Relearning how to live and lead through uncertainty (5:02)
• Why surrendering control can actually give you more agency (7:42)
• How human design shapes Katherine’s coaching style and boundaries (9:07)
• Rebuilding your business after stepping away or burning out (18:20)
• Why creative founders struggle with business development—and how to simplify it (21:43)
• Pricing resistance, rebranding delays, and what actually trips people up (23:52)

About Katherine Danesi:

Katherine is a coach and strategist for creative service providers who are ready to structure their businesses for long-term growth. With a background in corporate and startup leadership, she brings practical systems and powerful perspective to every client relationship.

You can find Katherine at:

Website: katherinedanesi.com

Instagram: @katherinedanesi

Newsletter: Business/Women with Katherine Danesi

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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