How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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320: Marketing Burnout and How to Get OFF the Content Treadmill
Manage episode 498725312 series 172562
Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting.
In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself.
Here’s What You’ll Discover in the Episode:
- Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term)
- The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out
- How to tell the difference between strategic innovation that WORKS, and falling for shiny objects
- Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more”
- How to escape the trap of constant content production and find joy in your marketing again
- Discover where marketing burnout comes from… and what could happen if you don’t address it
- What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers
- My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it.
Mentioned in This Episode:
HerBusiness Trailblazers - Join us in Crete, Greece, in October
Reviewer: Cat Matson - Impactful Presenters
Content Sells Episode 265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)
371 episodes
Share
Manage episode 498725312 series 172562
Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting.
In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself.
Here’s What You’ll Discover in the Episode:
- Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term)
- The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out
- How to tell the difference between strategic innovation that WORKS, and falling for shiny objects
- Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more”
- How to escape the trap of constant content production and find joy in your marketing again
- Discover where marketing burnout comes from… and what could happen if you don’t address it
- What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers
- My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it.
Mentioned in This Episode:
HerBusiness Trailblazers - Join us in Crete, Greece, in October
Reviewer: Cat Matson - Impactful Presenters
Content Sells Episode 265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)
371 episodes
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Similar to HerBusiness
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
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continue reading
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continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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