294: Benefits of a Focused Product Range — Why More Products Could Mean More Problems

HerBusiness

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9M ago 27:29

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Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose.

In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations.

Here's What You'll Learn in the Episode:

-> Why having too many products confuses your customers and slows down growth

-> How cutting back on offers can actually increase revenue and improve operations

-> What going from hundreds of products, to just a HANDFUL, taught me about what really matters.

-> The power of a "marketing runway" to create strategic, high-impact launches

-> How Apple's streamlined product approach can work for your business

-> How to create a clear product ecosystem where one offer naturally leads to the next

By the end of this episode, you'll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Profitable Business Workshop: https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025

Predictable Profits by Stu McLaren: https://predictableprofitsbook.com/

The Marketing Runway (check out this podcast episode): https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/

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