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279: (Don't) Blame It On the Algorithm — Create a System for Winning Ads with Jayne Day

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Manage episode 446561003 series 172562
Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.

There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she's learned from 12 years in business, helping small business owners maximise their ad funnels.

Here's what this episode covers:

--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.

--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.

--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.

--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.

--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.

--> Master messaging tailored to your ideal clients before launching any ad campaigns.

--> Know your numbers—track and measure performance to stay on target.

--> Systematically retarget leads to stay visible and bring them back into your funnel.

--> How to balance automation with personalised messaging so you don't lose the human touch.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.

Mentioned in this episode:

--> HerBusiness Network

--> Webonize

--> 100 High-Converting Ad Targeting Ideas for Your Business

  continue reading

387 episodes

Artwork
iconShare
 
Manage episode 446561003 series 172562
Content provided by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.

There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she's learned from 12 years in business, helping small business owners maximise their ad funnels.

Here's what this episode covers:

--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.

--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.

--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.

--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.

--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.

--> Master messaging tailored to your ideal clients before launching any ad campaigns.

--> Know your numbers—track and measure performance to stay on target.

--> Systematically retarget leads to stay visible and bring them back into your funnel.

--> How to balance automation with personalised messaging so you don't lose the human touch.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.

Mentioned in this episode:

--> HerBusiness Network

--> Webonize

--> 100 High-Converting Ad Targeting Ideas for Your Business

  continue reading

387 episodes

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