The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Tina Tower. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tina Tower or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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280: Google Ads Made Simple with Aaron Young
Manage episode 478522707 series 2974033
Content provided by Tina Tower. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tina Tower or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads.
Key Topics Discussed:
- Introduction to Google Ads for Course Creators: Aaron Young explains how Google Ads can become a powerful tool for course creators, distinguishing it from other ad platforms like Meta ads.
- Strategies for Google Ads: Understanding the importance of warming up your audience and going beyond the immediate sale is crucial for course creators to succeed with Google Ads.
- Tracking and Metrics: Aaron emphasizes the importance of patience and tracking the right metrics over a period of at least three months to evaluate the effectiveness of your Google Ads campaigns.
- Budgeting and Planning: Learn realistic expectations for monthly ad spend and how to reverse engineer your budget based on desired outcomes.
- YouTube and Google Ads Integration: Aaron discusses the growing opportunity with YouTube ads and how course creators can leverage this platform for cheaper yet impactful advertising.
- The Transition from Agency to Educator: Aaron shares his journey from running a digital agency to teaching business owners directly, empowering course creators to manage their own Google Ads effectively.
- Monetization and Community Engagement: Engaging with platforms like Kajabi and adapting strategies for community engagement is covered, providing insights into Aaron's own course offerings.
This episode is perfect for those who are completely new to Google Ads or looking to enhance their existing strategies. It offers clarity, calm, and actionable strategies, with a strong emphasis on long-term planning and realistic expectations.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Where to find Aaron Young:
Define Digital Academy: https://www.definedigitalacademy.com/
YouTube: https://www.youtube.com/@AaronYoungGoogleAds
Get ALL of Aaron's Google Ads Campaign Set-up guides: https://www.definedigitalacademy.com/campaign-set-up-guides
280 episodes
Share
Manage episode 478522707 series 2974033
Content provided by Tina Tower. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tina Tower or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads.
Key Topics Discussed:
- Introduction to Google Ads for Course Creators: Aaron Young explains how Google Ads can become a powerful tool for course creators, distinguishing it from other ad platforms like Meta ads.
- Strategies for Google Ads: Understanding the importance of warming up your audience and going beyond the immediate sale is crucial for course creators to succeed with Google Ads.
- Tracking and Metrics: Aaron emphasizes the importance of patience and tracking the right metrics over a period of at least three months to evaluate the effectiveness of your Google Ads campaigns.
- Budgeting and Planning: Learn realistic expectations for monthly ad spend and how to reverse engineer your budget based on desired outcomes.
- YouTube and Google Ads Integration: Aaron discusses the growing opportunity with YouTube ads and how course creators can leverage this platform for cheaper yet impactful advertising.
- The Transition from Agency to Educator: Aaron shares his journey from running a digital agency to teaching business owners directly, empowering course creators to manage their own Google Ads effectively.
- Monetization and Community Engagement: Engaging with platforms like Kajabi and adapting strategies for community engagement is covered, providing insights into Aaron's own course offerings.
This episode is perfect for those who are completely new to Google Ads or looking to enhance their existing strategies. It offers clarity, calm, and actionable strategies, with a strong emphasis on long-term planning and realistic expectations.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Where to find Aaron Young:
Define Digital Academy: https://www.definedigitalacademy.com/
YouTube: https://www.youtube.com/@AaronYoungGoogleAds
Get ALL of Aaron's Google Ads Campaign Set-up guides: https://www.definedigitalacademy.com/campaign-set-up-guides
280 episodes
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Similar to Her Empire Builder Show with Tina Tower
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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