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Ep. 136 - The Future of Ad Tracking

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Manage episode 286907352 series 2402656
Content provided by Mattimore Cronin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mattimore Cronin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Browser Wars, iOS 14 Changes, and The Emergence of Web 3.0 🌐

In this episode, Mattimore explores how imminent changes to iOS 14 and online tracking mechanisms will impact the future of the open web.

Topics discussed:

  • Why the ad industry is changing
  • The online privacy movement
  • Anti-trust, regulations, competition
  • Comparing Web 1.0, 2.0, & 3.0
  • Apple’s iOS 14 announcement
  • Facebook’s response to iOS 14
  • Google’s announcement re: cookies
  • Competition among advertisers
  • Competition among browsers
  • Decentralization

Future scenarios:

  • Worst case scenario
  • Best case scenario
  • Most likely scenario

Thanks for tuning in 🔭

  • Website: hencethefuture.com/
  • Instagram: instagram.com/hencethefuture/
  • Twitter: twitter.com/hencethefuture
  • YouTube: youtube.com/c/HenceTheFuturePodcast
  • Hashtags: #htf #hencethefuture #adtracking #iOS14
  continue reading

173 episodes

Artwork

Ep. 136 - The Future of Ad Tracking

Hence The Future

11 subscribers

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Manage episode 286907352 series 2402656
Content provided by Mattimore Cronin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mattimore Cronin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Browser Wars, iOS 14 Changes, and The Emergence of Web 3.0 🌐

In this episode, Mattimore explores how imminent changes to iOS 14 and online tracking mechanisms will impact the future of the open web.

Topics discussed:

  • Why the ad industry is changing
  • The online privacy movement
  • Anti-trust, regulations, competition
  • Comparing Web 1.0, 2.0, & 3.0
  • Apple’s iOS 14 announcement
  • Facebook’s response to iOS 14
  • Google’s announcement re: cookies
  • Competition among advertisers
  • Competition among browsers
  • Decentralization

Future scenarios:

  • Worst case scenario
  • Best case scenario
  • Most likely scenario

Thanks for tuning in 🔭

  • Website: hencethefuture.com/
  • Instagram: instagram.com/hencethefuture/
  • Twitter: twitter.com/hencethefuture
  • YouTube: youtube.com/c/HenceTheFuturePodcast
  • Hashtags: #htf #hencethefuture #adtracking #iOS14
  continue reading

173 episodes

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