))
What's Wrong with Being a Trophy Wife? Bridemerch Founder Jenna Bycoff Tells All
Manage episode 508411038 series 3001660
👰🏻♀️ What does it take to go from designing for iconic fashion houses in New York City to building your own bridal brand from the ground up? This week, Julia sits down with Jenna Bycoff, founder of BrideMerch, to talk about her unconventional journey into the bridal world and the lessons she’s learned along the way.
Jenna shares how her early career designing for powerhouse brands like Tommy Hilfiger gave her the skills and confidence to branch out on her own, while also revealing the reality of the NYC hustle and the relentless grind of being a founder. She opens up about the challenges of starting small, carving a space for yourself in a competitive industry, and learning to celebrate the milestones along the way instead of racing to the finish line.
But this conversation isn’t just about business-it’s about redefining what marriage and entrepreneurship look like today. Jenna explains how she’s reclaiming outdated labels like “marriage material” and “trophy wife” and turning them into something bold, empowered, and unapologetically modern. She also talks candidly about her own marriage: the ways her husband invests in her dreams, supports her entrepreneurial journey, and why they chose not to sign a prenup.
Together, Jenna and Julia bond over the highs and lows of entrepreneurship-the loneliness, the late nights, but also the joy of building something that reflects your vision and values. It’s an honest, inspiring conversation about resilience, partnership, and the courage to bet on yourself.
Whether you’re a bride-to-be, an entrepreneur, or someone navigating the evolving landscape of marriage and money, this episode will give you both real talk and real inspiration. 🧠
Following Bridemerch on IG, TikTok, and YouTube 💕
Check out their website and shop their NEW Marriage Material trucker hat 🧢
Whether you're single, engaged, married, or divorced, the HelloPrenup Podcast is committed to presenting you the best-in-class thought leaders in the love, wedding, marriage, and life planning space.
Connect with HelloPrenup:
51 episodes
Share
