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Research shows that more flavorful foods trigger larger consumption. If your brain constructs more intense flavor experiences, you eat more.

Food companies understand this better than most consumers do. They're not just adding sugar and salt randomly—they're engineering specific combinations of taste, smell, and mouthfeel designed to maximize the intensity of the flavor objects your brain constructs.

Every time you eat a processed food, you're not just consuming ingredients. You're consuming a carefully designed neural experience, crafted to exploit the exact mechanisms we've been talking about.

References:

A Proposed Model of a Flavor Modality

Exploring the Sensation of Mouth Feel

Unlocking Flavors: The Sensory Lexicon Guide

The Science of Flavour: A Deep Dive

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