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You make decisions every day—what to eat, how to save money, whether to click that “accept cookies” button without thinking. But what if those choices aren’t as free as you think?

In this episode of Heliox: Where Evidence Meets Empathy, we unravel the science of nudges—those subtle, often invisible forces shaping our behaviour. From hospitals reducing medical errors to marketers influencing what you buy, behavioural science is everywhere. But when does a helpful nudge become a manipulative shove? And are we really in control of our choices?

Join us as we explore the ethics of decision-making, the power of dynamic segmentation, and the future of AI-driven personalization. Are these techniques making life better—or just making us more predictable?

The answer might just change the way you see every decision you make.

Ethics of Nudging in the COVID-19 Crisis

Nudging to Manage the Spread of COVID-19

Tools for public health policy

Climate change and pro-sustainable behaviors

'Nudging' pro-climate choic

This is Heliox: Where Evidence Meets Empathy

Independent, moderated, timely, deep, gentle, clinical, global, and community conversations about things that matter. Breathe Easy, we go deep and lightly surface the big ideas.

Thanks for listening today!

Four recurring narratives underlie every episode: boundary dissolution, adaptive complexity, embodied knowledge, and quantum-like uncertainty. These aren’t just philosophical musings but frameworks for understanding our modern world.

We hope you continue exploring our other podcasts, responding to the content, and checking out our related articles on the Heliox Podcast on Substack.

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Curated, independent, moderated, timely, deep, gentle, evidenced-based, clinical & community information regarding COVID-19. Since 2017, it has focused on Covid since Feb 2020, with Multiple Stores per day, hence a large searchable base of stories to date. More than 4000 stories on COVID-19 alone. Hundreds of stories on Climate Change.
Zoomers of the Sunshine Coast is a news organization with the advantages of deeply rooted connections within our local community, combined with a provincial, national and global following and exposure. In written form, audio, and video, we provide evidence-based and referenced stories interspersed with curated commentary, satire and humour. We reference where our stories come from and who wrote, published, and even inspired them. Using a social media platform means we have a much higher degree of interaction with our readers than conventional media and provides a significant amplification effect, positively. We expect the same courtesy of other media referencing our stories.