What does it take to build a thriving Web3 audience? Cynthia Bahati from Scrib3 joined us to share her recipes for successful community growth.
In her early days she worked with Interscope Records, helping Mick Jagger launch an NFT. The experience taught her a crucial lesson: no matter how famous the name, community connection is essential for Web3 success.
Cynthia's Web3 career continued when she founded HerStory DAO, the first women-led DAO supporting NFT artists, raising over $70,000 and exhibiting at physical locations. This led to starting a growth agency with her mother, where they experimented with gamification strategies that brought remarkable results. At SUI, they grew the community from 15,000 to 224,000 members by creating engaging progression systems and using data analytics to tailor content to specific demographics.
The conversation delves into the fundamental differences between community building and marketing. Looking at successful examples like Coinbase and Eclipse, she explains how visual cohesion and clear messaging create memorable Web3 brands.
For creators, marketers and founders alike - Helios Horizons Ep.36 is packed with insights about standing out in an increasingly noisy space,

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