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Matt Bain: Spark marketing and data director on the popularity of the AI-generated Skinny ad

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Manage episode 494518329 series 2882353
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

TRA’s latest New Zealand’s Favourite Ads survey for June 2025 has revealed what ads Kiwis are loving the most - and one of the top contenders is powered by AI.

Skinny's new ad campaign starring a digitally cloned 64-year-old Liz Wright - chosen from hundreds of entries in a nationwide search - rounded out the top 10 in a list including Tux, One NZ, KFC and Turners.

Spark's marketing and data director, Matt Bain, says AI has allowed digital effects in advertising to become more 'democratised'.

"Brands like Skinny can actually do things like clone a customer and then create scenes that wouldn't have been possible on Skinny's budgets."

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

10034 episodes

Artwork
iconShare
 
Manage episode 494518329 series 2882353
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

TRA’s latest New Zealand’s Favourite Ads survey for June 2025 has revealed what ads Kiwis are loving the most - and one of the top contenders is powered by AI.

Skinny's new ad campaign starring a digitally cloned 64-year-old Liz Wright - chosen from hundreds of entries in a nationwide search - rounded out the top 10 in a list including Tux, One NZ, KFC and Turners.

Spark's marketing and data director, Matt Bain, says AI has allowed digital effects in advertising to become more 'democratised'.

"Brands like Skinny can actually do things like clone a customer and then create scenes that wouldn't have been possible on Skinny's budgets."

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

10034 episodes

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