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Designing Trials that Actually Work—with Dr. Noah Goodson

What happens when you approach clinical research like a scientist, a strategist, and an entrepreneur—all at once?

In this episode, Suzanne sits down with Dr. Noah Goodson, Principal, Strategy & Advisory at THREAD, to talk about how smarter study design and better technology can dramatically improve trial execution, patient experience, and data quality. Noah shares how he went from retinal neuroscience to rethinking decentralized trials—and why the best clinical strategies are rooted in empathy.

We talk about:

• What endpoints really are and why they matter
• Common design missteps (like forgetting who’s actually entering the data)
• How innovative sponsors are boosting recruitment and compliance
• Why protocol isn’t enough—you also need a plan that works in real life
• Advice for newcomers trying to break into clinical research
  
  

📘 About the Guest:

Noah Goodson, PhD
Principal, Strategy & Advisory

Noah Goodson, PhD, is the Principal, Strategy & Advisory at THREAD, a leading eClinical technology solution for eCOA and Decentralized Trials. He designs and deploys clinical trials that work for every user, ensuring studies are accessible, engaging, and deliver high-quality data.

📍 Connect with Noah
LinkedIn:https://www.linkedin.com/in/noahgoodson/

📞 Connect with Suzanne:

• Website: https://www.iceconsultingllc.com/home
• LinkedIn: https://www.linkedin.com/in/turnersuzannem/

💌 Feedback and Questions:

• Email Suzanne at [email protected]

🎙️ Tune in and get to know the passionate professional behind Heart of the Trial!