Go offline with the Player FM app!
How to Build a Sustainable, Mission-Driven Therapy Business with Kelley Stevens
Manage episode 502326666 series 3577575
Building a thriving private practice as a therapist comes with unique challenges, from finding clients to managing finances and maintaining work-life balance.
Kelley Stevens, a licensed marriage and family therapist and founder of The Private Practice Pro, joins Michael Fulwiler to share her journey from group practice to running a successful private practice and growing a therapist-focused business.
Kelley draws on her marketing expertise and hands-on experience to offer practical advice for therapists who want to build sustainable, mission-driven practices without burning out.
Listen to the conversation to learn how Kelley navigated setting fees, getting referrals, managing maternity leave, and using social media thoughtfully to grow her business.
In the conversation, they discuss:
- Building strong referral networks that work
- Setting fees based on value and market realities
- The importance of consistent marketing efforts that fit your style
Connect with the guest:
- Kelley on Instagram: https://www.instagram.com/theprivatepracticepro/
- Kelley on LinkedIn: https://www.linkedin.com/in/kelley-stevens-lmft-b92b4237/
- Visit The Private Practice Pro website: https://theprivatepracticepro.com/
Connect with Michael and Heard:
- Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
- Newsletter: https://www.joinheard.com/newsletter
- Book a free consult: joinheard.com/consult
Jump into the conversation:
(00:00) Welcome to Heard Business School
(01:28) Meet Kelley Stevens
(02:40) Choosing Carleton College And Family History
(04:49) Early Career in Hospital And Group Therapy
(07:18) How Kelley Took on Marketing at Her Group Practice
(09:42) The Importance of Building Referral Networks in Therapy
(13:22) Transitioning From Group Practice To Private Practice
(15:05) Recognizing Unsustainable Work Habits And Burnout
(17:41) Setting Fees And Deciding Against Taking Insurance
(20:34) Launching The Private Practice Pro During The Pandemic
(22:22) Learning Social Media With Help From a Teenager
(25:15) When to Create And Launch Online Courses as a Therapist
(29:54) Top Questions Therapists Ask About Taxes
(31:58) Finding The Right Client-Getting Strategy for You
(34:35) Planning Maternity Leave as a Private Practice Owner
(37:44) How to Build Referral Relationships With Doctors
(42:29) What The Private Practice Pro Offers Beyond Instagram
(44:32) Using Substack And Diversifying Platforms
(48:22) Rapid Fire Answers on Fees, Mistakes, And Photos
This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.
37 episodes
Manage episode 502326666 series 3577575
Building a thriving private practice as a therapist comes with unique challenges, from finding clients to managing finances and maintaining work-life balance.
Kelley Stevens, a licensed marriage and family therapist and founder of The Private Practice Pro, joins Michael Fulwiler to share her journey from group practice to running a successful private practice and growing a therapist-focused business.
Kelley draws on her marketing expertise and hands-on experience to offer practical advice for therapists who want to build sustainable, mission-driven practices without burning out.
Listen to the conversation to learn how Kelley navigated setting fees, getting referrals, managing maternity leave, and using social media thoughtfully to grow her business.
In the conversation, they discuss:
- Building strong referral networks that work
- Setting fees based on value and market realities
- The importance of consistent marketing efforts that fit your style
Connect with the guest:
- Kelley on Instagram: https://www.instagram.com/theprivatepracticepro/
- Kelley on LinkedIn: https://www.linkedin.com/in/kelley-stevens-lmft-b92b4237/
- Visit The Private Practice Pro website: https://theprivatepracticepro.com/
Connect with Michael and Heard:
- Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
- Newsletter: https://www.joinheard.com/newsletter
- Book a free consult: joinheard.com/consult
Jump into the conversation:
(00:00) Welcome to Heard Business School
(01:28) Meet Kelley Stevens
(02:40) Choosing Carleton College And Family History
(04:49) Early Career in Hospital And Group Therapy
(07:18) How Kelley Took on Marketing at Her Group Practice
(09:42) The Importance of Building Referral Networks in Therapy
(13:22) Transitioning From Group Practice To Private Practice
(15:05) Recognizing Unsustainable Work Habits And Burnout
(17:41) Setting Fees And Deciding Against Taking Insurance
(20:34) Launching The Private Practice Pro During The Pandemic
(22:22) Learning Social Media With Help From a Teenager
(25:15) When to Create And Launch Online Courses as a Therapist
(29:54) Top Questions Therapists Ask About Taxes
(31:58) Finding The Right Client-Getting Strategy for You
(34:35) Planning Maternity Leave as a Private Practice Owner
(37:44) How to Build Referral Relationships With Doctors
(42:29) What The Private Practice Pro Offers Beyond Instagram
(44:32) Using Substack And Diversifying Platforms
(48:22) Rapid Fire Answers on Fees, Mistakes, And Photos
This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.
37 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.