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In this engaging conversation, Sarah shares her journey from a hobbyist baker to the founder of Incredible Toppers, a successful business specialising in cake and cocktail toppers. She discusses the challenges and triumphs of entrepreneurship, the importance of family support, and the confidence needed to navigate the business world, especially as a woman in her 50s. The conversation also touches on the humorous side of cake disasters and the joy of creating memorable cakes for special occasions. Sarah concludes with a fun cocktail recipe, aptly named 'midlife monkey crisis.'

Sarah is a passionate entrepreneur. She founded her business aged 45 after 34 years in customer service. She’s a mother of two adult children and owner of a golden retriever. Having previously run a cake business, she shifted her focus to a now thriving edible cocktail and cake topper venture, often taking orders for thousands of toppers at a time She enjoys travelling, spending time with friends and walking in the Lake District with her dog and Welsh husband.

Facebook: www.facebook.com/www.incredibletoppers.co.uk

Website: www.incredibletoppers.co.uk/

Instagram: @incredibletoppers

Takeaways

Sarah started her cake business at 44 and is now thriving.

Confidence is key in starting a business, regardless of age.

Social media is crucial for marketing, even if it's intimidating.

Disasters happen, but they can lead to valuable lessons.

Family support plays a significant role in entrepreneurial success.

It's important to find joy in your work and hobbies.

Creating memorable cakes can be a rewarding experience.

A positive mindset helps overcome challenges in business.

Networking and building relationships are essential for growth.

Embracing change and challenges can lead to new opportunities.

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