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The Healthtech Marketing Show: AI is EEATing your SEO
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Manage episode 499547658 series 1758628
Content provided by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The Impact of AI on Search and EEAT On this episode host Adam Turinas kicks off their new AI Quick Takes series explaining how generative AI is fundamentally changing search traffic and what healthcare technology marketers need to know about Google’s EEAT framework. Drawing from his own experience of declining website traffic despite years of steady growth, Adam explains how AI overviews are reducing organic search traffic while creating new opportunities for brands that understand Google’s Experience, Expertise, Authoritativeness, and Trustworthiness signals. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
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4238 episodes
MP3•Episode home
Manage episode 499547658 series 1758628
Content provided by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The Impact of AI on Search and EEAT On this episode host Adam Turinas kicks off their new AI Quick Takes series explaining how generative AI is fundamentally changing search traffic and what healthcare technology marketers need to know about Google’s EEAT framework. Drawing from his own experience of declining website traffic despite years of steady growth, Adam explains how AI overviews are reducing organic search traffic while creating new opportunities for brands that understand Google’s Experience, Expertise, Authoritativeness, and Trustworthiness signals. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
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continue reading
4238 episodes
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