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Digital Health Talks: Beyond the Hype For Building Ethical B2B Influencer Strategies

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Manage episode 495502553 series 1758628
Content provided by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Beyond the Hype For Building Ethical B2B Influencer Strategies By Danielle Wiley As healthcare technology leaders navigate an increasingly crowded digital landscape, the temptation to leverage influencer marketing for B2B reach is growing. However, healthcare's unique regulatory environment and trust requirements demand a fundamentally different approach. Join Megan Antonelli as she reconnects with fellow Vassar alumna Danielle Wiley, founder and CEO of Sway Group, to explore why most sponsored content fails healthcare organizations and how to build authentic, compliant influencer partnerships that drive real clinical adoption and stakeholder trust in our post-platform world. • Build authentic influencer partnerships based on genuine product experience to create content that actually drives B2B conversions. • Shift from platform-dependent strategies to owned media relationships as social algorithms become increasingly unpredictable. • Focus on long-term brand advocacy over transactional sponsored posts to maximize ROI in professional service markets. • Leverage LinkedIn's professional network strategically by partnering with industry experts rather than chasing generic engagement metrics. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/
  continue reading

4136 episodes

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Manage episode 495502553 series 1758628
Content provided by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Healthcare NOW Radio Podcast Network, Healthcare NOW Radio, Podcast Network - Radio, and Podcasts for the Healthcare Industry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Beyond the Hype For Building Ethical B2B Influencer Strategies By Danielle Wiley As healthcare technology leaders navigate an increasingly crowded digital landscape, the temptation to leverage influencer marketing for B2B reach is growing. However, healthcare's unique regulatory environment and trust requirements demand a fundamentally different approach. Join Megan Antonelli as she reconnects with fellow Vassar alumna Danielle Wiley, founder and CEO of Sway Group, to explore why most sponsored content fails healthcare organizations and how to build authentic, compliant influencer partnerships that drive real clinical adoption and stakeholder trust in our post-platform world. • Build authentic influencer partnerships based on genuine product experience to create content that actually drives B2B conversions. • Shift from platform-dependent strategies to owned media relationships as social algorithms become increasingly unpredictable. • Focus on long-term brand advocacy over transactional sponsored posts to maximize ROI in professional service markets. • Leverage LinkedIn's professional network strategically by partnering with industry experts rather than chasing generic engagement metrics. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/
  continue reading

4136 episodes

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