Creativity and Ai - Is it Good or the End?
Businesses often undervalue creative teams, missing out on the strategic potential of creativity.

Creative storytelling, when combined with strategy, can transform brand engagement and foster emotional connections with audiences.

Join us as Kevin Rapp, co-founder of Ultra Friends, shares his insights on leveraging creativity to drive behavior change and brand success. Learn why creatives need to be part of strategic discussions and how creative content can truly move the needle.
5 Key Takeaways:

• Creative work should be part of your strategic business plan.
• Tailored content is crucial for effective branding across different channels.
• The value of creative leadership lies in empowering artists to express their unique voice.
• Emotional branding creates lasting impressions and drives consumer actions.
• AI in creative work must be understood as a tool, not a replacement for human insight.

Guest Bio:
Kevin Rapp is a creative director, content creator, and co-founder of Ultra Friends, a creative agency focused on high-performing content strategy. With over 15 years in the video production industry, Kevin has worked with disruptive startups and Fortune 500 companies, transforming brand narratives through creative storytelling and strategic content creation. Known for his innovative work at Root Insurance, Kevin is also a passionate advocate for empowering creative minds to be part of the strategy conversation. His leadership style focuses on combining strategy and creativity to drive business outcomes that stand out in the market.

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
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