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Accessible Branding w/ Mike Barton

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Manage episode 494603441 series 1398284
Content provided by Jaci Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jaci Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye, to discuss what it truly means to make your brand accessible.

From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in.

Together they explore:

  • How inclusive design improves UX for all audiences
  • Why accessible websites aren’t just about compliance—they’re about connection
  • What marketers need to know about alt text, screen readers, and usability
  • How accessibility can increase brand trust, loyalty, and market reach

Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.

  continue reading

239 episodes

Artwork
iconShare
 
Manage episode 494603441 series 1398284
Content provided by Jaci Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jaci Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye, to discuss what it truly means to make your brand accessible.

From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in.

Together they explore:

  • How inclusive design improves UX for all audiences
  • Why accessible websites aren’t just about compliance—they’re about connection
  • What marketers need to know about alt text, screen readers, and usability
  • How accessibility can increase brand trust, loyalty, and market reach

Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.

  continue reading

239 episodes

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