I run across some amazing people and this series of shows is my way to learn more about the work these people are doing but also to share something that I think you'd want know about. I like to find entrepreneurs that have interesting stories but also are doing something different. And today my guest is Jim Riley from Baja United Wines. Now you might be thinking Baja, as in Mexico? And wine from Mexico? Yes, you heard right. As I learned from my talk with Jim, Baja is more than just surf, amazing food, stellar coastlines and beautiful people. It also has an emerging wine industry and Baja United Wines is leading the way. But its not just about wine as I found out, its also a way to give back to the community that Jim and his business partner Eric have become so connected to. And there motto is Live with Purpose. Sounds like a great way to run a business and live life. So let me introduce you to Jim and Baja United Wines.