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Happy new year to all and welcome back to our first episode of 2025!

Our guest this week is an entrepreneur who excels at building market strategies. Heather Myers of Spark Number 9 has created her own methodology for getting the market segment answers entrepreneurs so desperately need. An important distinction is that her method relies on observable behavior, not on surveys.

Heather's own business has flourished and was even the subject of a Harvard Business School case study. Heather joins us today to discuss how nature forward companies can leapfrog endless and costly pivots by applying her methodology to their own businesses.

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I'd like to thank our sponsors:

Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.

Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!

Spark No. 9, ensures that companies - and startups - have successful product launches by testing their products online. Remove the guesswork before you launch!

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