In this thought-provoking episode of Hallers Playbook, Former England Rugby International Simon Halliday sits down with Mark Rhydderch-Roberts, Chair of Glamorgan Cricket Club, to discuss the seismic shifts happening in the world of sport.

From the explosive growth of cricket as a global business – fuelled by the commercial power of India’s IPL – to the increasing popularity of the game in Wales, Mark explains how cricket is evolving into a modern sports powerhouse. At the same time, he shares candid insights on why rugby is losing its traditional dominance in Wales, and what this means for the country’s sporting future.

The conversation also dives into the transformative role of AI and data – not just in improving player performance and tactics, but also in driving fan engagement, sponsorship value, and strategic decision-making at board level.