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Half Wasted Episode 6 - Demystifying B2B Marketing
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B2B Marketing is often perceived difficult due to its long sales cycles and big buying committees, but it doesn't have to be difficult. Fractional CMO Andy Culligan joins the show to share his 7-step checklist for marketers targeting B2B customers. Andy is famous for his no-bullshit approach to driving revenue, and this episode makes no exception to that.
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