))
Half Wasted episode 1 - Marketing Mix Modeling 101
Manage episode 300369411 series 2972273
Content provided by Chris Kervinen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Kervinen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Why mosts marketers struggle with Marketing Mix Modeling (MMM)? Michael Taylor is a MMM “teacher” that wants to help marketers to get a grasp on how MMM is actually done, what's happening under the hood, and how understanding MMM helps you to survive the upcoming cookie apocalypse.
…
continue reading
9 episodes
Share
