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How Jeff Greenfield Is Rebooting Marketing Attribution: From C3 Metrics to AI, The Truth Behind What Really Works

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Manage episode 514907577 series 2124937
Content provided by Junaid Ahmed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Junaid Ahmed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Imagine discovering that the data guiding your marketing dollars is a lie.

On today’s episode, Junaid Ahmed unpacks a seismic shift in marketing attribution with Jeff Greenfield—CEO and founder of Provalytics, pioneer behind C3 Metrics, and a leader whose ideas are rewriting the rules in a world with no more cookies.

Jeff shares hard-won truths from his three-decade journey, exposing why most marketers are blind to what’s truly driving results—and how a privacy-first, AI-driven future is not just possible, but necessary. This is a must-listen for marketers, founders, and anyone chasing real ROI in a post-cookie world.

What You'll Learn:

  • Marketing’s biggest myth: Why the numbers you trust are often wrong.

  • The collapse of cookie-based tracking—and the rise of privacy-first measurement.

  • Inside the walled gardens: How Amazon, Facebook, and Google obscure real impact.

  • Impressions vs. clicks: The mindset shift every marketer must embrace.

  • Why AI and machine learning are the keys to attribution’s future.

Timestamps:

  • [00:01] The paradigm shift: Attribution in a privacy-first world

  • [02:15] Covid, habit change, and the measurement “black hole”

  • [03:02] The commission crisis: How Jeff discovered the problem

  • [08:09] What broke traditional attribution & why impressions matter

  • [13:02] A world without cookies: What marketers get wrong about ROI

  • [17:42] Big lessons & mind flips from data-driven marketing

  • [20:00] What’s next for marketers: The AI-driven future

Guest Links (please verify before publishing):

  continue reading

676 episodes

Artwork
iconShare
 
Manage episode 514907577 series 2124937
Content provided by Junaid Ahmed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Junaid Ahmed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Imagine discovering that the data guiding your marketing dollars is a lie.

On today’s episode, Junaid Ahmed unpacks a seismic shift in marketing attribution with Jeff Greenfield—CEO and founder of Provalytics, pioneer behind C3 Metrics, and a leader whose ideas are rewriting the rules in a world with no more cookies.

Jeff shares hard-won truths from his three-decade journey, exposing why most marketers are blind to what’s truly driving results—and how a privacy-first, AI-driven future is not just possible, but necessary. This is a must-listen for marketers, founders, and anyone chasing real ROI in a post-cookie world.

What You'll Learn:

  • Marketing’s biggest myth: Why the numbers you trust are often wrong.

  • The collapse of cookie-based tracking—and the rise of privacy-first measurement.

  • Inside the walled gardens: How Amazon, Facebook, and Google obscure real impact.

  • Impressions vs. clicks: The mindset shift every marketer must embrace.

  • Why AI and machine learning are the keys to attribution’s future.

Timestamps:

  • [00:01] The paradigm shift: Attribution in a privacy-first world

  • [02:15] Covid, habit change, and the measurement “black hole”

  • [03:02] The commission crisis: How Jeff discovered the problem

  • [08:09] What broke traditional attribution & why impressions matter

  • [13:02] A world without cookies: What marketers get wrong about ROI

  • [17:42] Big lessons & mind flips from data-driven marketing

  • [20:00] What’s next for marketers: The AI-driven future

Guest Links (please verify before publishing):

  continue reading

676 episodes

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