The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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Content provided by Hacker Valley Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hacker Valley Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Making Cybersecurity Marketing Creative (and a Little Sexy) with Maria Velasquez
Manage episode 517998281 series 2675076
Content provided by Hacker Valley Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hacker Valley Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Who said cybersecurity had to be serious? The future of cyber is creative, human, and even a little sexy.
In this special 400th episode, Ron Eddings celebrates six incredible years of Hacker Valley Studio with one of cyber’s most creative voices, Maria Velasquez, Co-Founder of the Cybersecurity Marketing Society and Co-Host of Breaking Through in Cybersecurity Marketing. Together, they discuss how bold storytelling, authentic community, and a touch of fun are reshaping the way we connect in cybersecurity. Maria opens up about turning burnout into purpose, building a 4,000-strong global movement, and why the next frontier in cyber might just be entertainment.
Impactful Moments:
00:00 - Introduction
02:00 - CISA layoffs and collaboration fragility
04:00 - Welcoming Maria Velasquez
06:00 - How loneliness sparked a global community
08:00 - Why collaboration fuels cybersecurity growth
10:00 - When cybersecurity marketing was “boring”
12:00 - The rise of creativity and brand power
14:00 - Story behind Torque’s “Kill the S.O.A.R” campaign
15:00 - Making cybersecurity emotional and human
17:00 - Maria’s advice for bold marketing leaders
18:00 - The next big thing: experiential marketing
20:00 - Inside Cyber Marketing Con 2025
24:00 - Final reflections on community and creativity
27:00 - Ron’s takeaways: connection drives innovation
Links:
Connect with Maria on LinkedIn: https://www.linkedin.com/in/maria-vepa/
Check out our upcoming events: https://www.hackervalley.com/livestreams
Join our creative mastermind and stand out as a cybersecurity professional:
https://www.patreon.com/hackervalleystudio
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
400 episodes
Share
Manage episode 517998281 series 2675076
Content provided by Hacker Valley Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hacker Valley Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Who said cybersecurity had to be serious? The future of cyber is creative, human, and even a little sexy.
In this special 400th episode, Ron Eddings celebrates six incredible years of Hacker Valley Studio with one of cyber’s most creative voices, Maria Velasquez, Co-Founder of the Cybersecurity Marketing Society and Co-Host of Breaking Through in Cybersecurity Marketing. Together, they discuss how bold storytelling, authentic community, and a touch of fun are reshaping the way we connect in cybersecurity. Maria opens up about turning burnout into purpose, building a 4,000-strong global movement, and why the next frontier in cyber might just be entertainment.
Impactful Moments:
00:00 - Introduction
02:00 - CISA layoffs and collaboration fragility
04:00 - Welcoming Maria Velasquez
06:00 - How loneliness sparked a global community
08:00 - Why collaboration fuels cybersecurity growth
10:00 - When cybersecurity marketing was “boring”
12:00 - The rise of creativity and brand power
14:00 - Story behind Torque’s “Kill the S.O.A.R” campaign
15:00 - Making cybersecurity emotional and human
17:00 - Maria’s advice for bold marketing leaders
18:00 - The next big thing: experiential marketing
20:00 - Inside Cyber Marketing Con 2025
24:00 - Final reflections on community and creativity
27:00 - Ron’s takeaways: connection drives innovation
Links:
Connect with Maria on LinkedIn: https://www.linkedin.com/in/maria-vepa/
Check out our upcoming events: https://www.hackervalley.com/livestreams
Join our creative mastermind and stand out as a cybersecurity professional:
https://www.patreon.com/hackervalleystudio
Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com
Continue the conversation by joining our Discord: https://hackervalley.com/discord
Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/
400 episodes
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Similar to Hacker Valley Studio
The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
…
continue reading
Hanselminutes is Fresh Air for Developers. A weekly commute-time podcast that promotes fresh technology and fresh voices. Talk and Tech for Developers, Life-long Learners, and Technologists.
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
1k200
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
It takes more than great code to be a great engineer. Soft Skills Engineering is a weekly advice podcast for software developers about the non-technical stuff that goes into being a great software developer.
…
continue reading
A podcast about web design and development.
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
Daily cybersecurity news for practitioners. Vulnerabilities, defenses, threats, network security insight, research and more to make you sound smarter as you get to the office in the morning. New each weekday.
…
continue reading
How does artificial intelligence change when people — not profit — truly come first? Join IRL’s host Bridget Todd, as she meets people around the world building responsible alternatives to the tech that’s changing how we work, communicate, and even listen to music.
…
continue reading
Developer Tea exists to help driven developers connect to their ultimate purpose and excel at their work so that they can positively impact the people they influence. With over 17 million downloads to date, Developer Tea is a short podcast hosted by Jonathan Cutrell, engineering leader with over 15 years of industry experience. We hope you'll take the topics from this podcast and continue the conversation, either online or in person with your peers. Email: [email protected]
…
continue reading
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