In this podcast episode, host Scott Ward, converses with Kevin Koskella, founder of Work Hero, to discuss the ongoing journey of building and scaling a business. Kevin highlights a book he has been reading on leadership, 'Accelerated Accelerating Leadership' by Brett Thomas, which supports his self-managed leadership style. He explains Work Hero's focus on WordPress development for marketing agencies and reflects on past strategic decisions that shaped their service offerings. The discussion covers marketing strategies, including the initial struggles with Facebook ads and eventually finding success through data-driven approaches. Kevin shares candid insights on goal-setting, preferring flexibility and intrinsic motivation over rigid targets.