In this episode of the Habit Stack Podcast, host Scott Ward talks with Dave Schneider, CEO of Shortlist.io, about the ongoing challenges and strategies in SEO and digital marketing. They discuss how Shortlist.io provides white-label marketing solutions for agencies and brands, balancing between direct brand work and agency partnerships. The conversation also delves into managing business operations, maintaining client relationships, and the adaptations necessary to keep up with changes in digital marketing, including the rise of LLMs and the impact of Google's search features on traditional SEO practices. Dave shares insights on leadership, the importance of focusing on high-impact work, and the delicate balance between strategic initiatives and daily operations.