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Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call

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Manage episode 517056013 series 1319653
Content provided by mark anthony peterson and Mark anthony peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by mark anthony peterson and Mark anthony peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call
In this powerful episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Nicole Michon Alexander, Founder and CEO of Heir Tight, to explore how one family tragedy sparked a revolutionary startup.
Nicole shares the heartbreaking story of her uncle’s passing—how her family nearly buried him without knowing he had a will, burial policy, and life insurance. The emotional chaos that followed became the catalyst for Heir Tight, a digital legacy vault designed to ensure that no family ever faces such uncertainty again.
Together, Mark and Nicole unpack the importance of estate planning, the cultural taboos around death and documentation, and how Heir Tight is empowering families to preserve generational wealth with clarity and dignity. This episode is a must-listen for anyone who believes that preparation is a form of love—and that entrepreneurship can be a healing force.

GUEST CONTACT INFORMATION:
Guest Name: Dr. Natalie Michon, Co-Founder & CEO
Company Name: Heir Tight
Website: https://getheirtight.com/
Email: [email protected]
Tel: (833) 852-1773
Facebook: https://www.facebok.com/getheirtight
LinkedIn: https://www.linkedin.com/company/getheirtight
Guest Book: I knowww You Didn't Just Die On Me - https://books.by/nataliemichon
FOLLOW MY OTHER PODCASTS
Career Coaching Xs and Oshttps://www.spreaker.com/show/careercoaching-xs-and-os
Gigging:Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy
Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show
Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge
Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481
FOLLOW ME ON SOCIAL MEDIA:
Facebook - https://www.facebook.com/Guerrillapreneur
Twitter - https://twitter.com/Guerillapreneur
LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
Email - [email protected]
Website - www.ceyero.com
SUPPORT THE SHOW
Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard. You can also make a one-time donation via CashApp or PayPal. Your support is appreciated.
CashApp - $mpeter1896
PayPal - [email protected]
BuyMeACoffee - https://buymeacoffee.com/guerrillapreneur
BUY MY NEW BOOKS
I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML
I have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.
SUPPORT MY SPONSORS
Patroix: Liquid Oxygen – Water For Freedom Fighters
Website - https://patriox.us/
Instagram - https://www.instagram.com/patrioxwater/
Facebook - https://www.facebook.com/profile.php?id=61566364583116
Discount Code – Enter “STARTUP” at checkout & receive a 10% discount – or just use this link https://patriox.us/discount/STARTUP
  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 517056013 series 1319653
Content provided by mark anthony peterson and Mark anthony peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by mark anthony peterson and Mark anthony peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call
In this powerful episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Nicole Michon Alexander, Founder and CEO of Heir Tight, to explore how one family tragedy sparked a revolutionary startup.
Nicole shares the heartbreaking story of her uncle’s passing—how her family nearly buried him without knowing he had a will, burial policy, and life insurance. The emotional chaos that followed became the catalyst for Heir Tight, a digital legacy vault designed to ensure that no family ever faces such uncertainty again.
Together, Mark and Nicole unpack the importance of estate planning, the cultural taboos around death and documentation, and how Heir Tight is empowering families to preserve generational wealth with clarity and dignity. This episode is a must-listen for anyone who believes that preparation is a form of love—and that entrepreneurship can be a healing force.

GUEST CONTACT INFORMATION:
Guest Name: Dr. Natalie Michon, Co-Founder & CEO
Company Name: Heir Tight
Website: https://getheirtight.com/
Email: [email protected]
Tel: (833) 852-1773
Facebook: https://www.facebok.com/getheirtight
LinkedIn: https://www.linkedin.com/company/getheirtight
Guest Book: I knowww You Didn't Just Die On Me - https://books.by/nataliemichon
FOLLOW MY OTHER PODCASTS
Career Coaching Xs and Oshttps://www.spreaker.com/show/careercoaching-xs-and-os
Gigging:Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy
Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show
Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge
Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481
FOLLOW ME ON SOCIAL MEDIA:
Facebook - https://www.facebook.com/Guerrillapreneur
Twitter - https://twitter.com/Guerillapreneur
LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
Email - [email protected]
Website - www.ceyero.com
SUPPORT THE SHOW
Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard. You can also make a one-time donation via CashApp or PayPal. Your support is appreciated.
CashApp - $mpeter1896
PayPal - [email protected]
BuyMeACoffee - https://buymeacoffee.com/guerrillapreneur
BUY MY NEW BOOKS
I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML
I have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.
SUPPORT MY SPONSORS
Patroix: Liquid Oxygen – Water For Freedom Fighters
Website - https://patriox.us/
Instagram - https://www.instagram.com/patrioxwater/
Facebook - https://www.facebook.com/profile.php?id=61566364583116
Discount Code – Enter “STARTUP” at checkout & receive a 10% discount – or just use this link https://patriox.us/discount/STARTUP
  continue reading

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