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Content provided by Jonathan Kvarfordt and AI Business Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Kvarfordt and AI Business Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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GTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwood

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Manage episode 512617641 series 3563480
Content provided by Jonathan Kvarfordt and AI Business Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Kvarfordt and AI Business Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Hector: https://www.linkedin.com/in/hectorforwood/ In this episode, Jonathan Kvarfordt interviews Hector Forwood, CEO of Flooencer, about the explosive growth and chaotic pricing dynamics in B2B influencer marketing. Hector shares insider data from over 1,000 sponsored campaigns, revealing a 37% price increase in just 12 months and the "shockingly bad" CPM metrics that brands are willing to pay. The conversation explores the delicate balance between AI-powered content creation and authentic human storytelling, the death of traditional outbound marketing, and Hector's contrarian view that AI has already delivered 80% of its dramatic improvements. With insights from building companies from scratch using no-code tools and predictions about the future of SaaS pricing, this episode provides actionable frameworks for GTM leaders navigating the intersection of AI and human creativity.

  continue reading

82 episodes

Artwork
iconShare
 
Manage episode 512617641 series 3563480
Content provided by Jonathan Kvarfordt and AI Business Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Kvarfordt and AI Business Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Hector: https://www.linkedin.com/in/hectorforwood/ In this episode, Jonathan Kvarfordt interviews Hector Forwood, CEO of Flooencer, about the explosive growth and chaotic pricing dynamics in B2B influencer marketing. Hector shares insider data from over 1,000 sponsored campaigns, revealing a 37% price increase in just 12 months and the "shockingly bad" CPM metrics that brands are willing to pay. The conversation explores the delicate balance between AI-powered content creation and authentic human storytelling, the death of traditional outbound marketing, and Hector's contrarian view that AI has already delivered 80% of its dramatic improvements. With insights from building companies from scratch using no-code tools and predictions about the future of SaaS pricing, this episode provides actionable frameworks for GTM leaders navigating the intersection of AI and human creativity.

  continue reading

82 episodes

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