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065: Why You Need A Value Ladder?

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Manage episode 263697139 series 2305920
Content provided by Wilson Komala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wilson Komala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

065: Why You Need A Value Ladder?

The Value Ladder is actually a concept introduced by Russell Brunson, the founder of ClickFunnels. The Value Ladder essentially considers the identity shift of your customers. For example, when you sell a bible, you don't target Christians because they already have their own. You target people who are considering of taking up or converting to Christianity.

Your Value Ladder has to help people make the identity shift. So, if you're selling a bible, you could give some value-added content about what being a Christian entails so that people might be more inclined to take up Christianity and become YOUR target audience.

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

  continue reading

87 episodes

Artwork
iconShare
 
Manage episode 263697139 series 2305920
Content provided by Wilson Komala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wilson Komala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

065: Why You Need A Value Ladder?

The Value Ladder is actually a concept introduced by Russell Brunson, the founder of ClickFunnels. The Value Ladder essentially considers the identity shift of your customers. For example, when you sell a bible, you don't target Christians because they already have their own. You target people who are considering of taking up or converting to Christianity.

Your Value Ladder has to help people make the identity shift. So, if you're selling a bible, you could give some value-added content about what being a Christian entails so that people might be more inclined to take up Christianity and become YOUR target audience.

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

  continue reading

87 episodes

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