Conversation with oeksound CEO Hannes Andersson about taking an audio plugins business global.

When the first oeksound plugin, Soothe, was created in 2016, creator Olli Keskinen and his friend Hannes Andersson were studying music technology to become recording engineers. And as Hannes puts it, they weren’t in the plugin industry or experienced with software ecommerce when Olli’s plugin quickly became popular, thanks to a simple post on a popular online audio forum.

Today, oeksound is a global software company in the audio and video space, with their plugins used by some hugely recognizable names in the music industry.

To learn more about how they did it, listen for the full insights into:

• How oeksound’s pricing and trial options make their products more accessible to more users.
• Why the user experience and user feedback is so important for improving and marketing plugins.
• Why a frictionless purchase process is such a key focus for oeksound to continue expanding their sales.

To hear all this and more about oeksound’s experience with taking their plugin business global, listen now!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.