Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing.

With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts.

In this episode of Growth Stage, we interview Adam Lieb of Gamesight about his thoughts on:

• Why video game marketing is so complex.
• What KPI can help you cut through the noise.
• Key strategies for interpreting your KPI over time.

If you're wondering how to focus your team where it matters the most, don't miss this episode of Growth Stage. Listen now!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance—enabling digital businesses to expand globally with reduced complexity and lower costs.