In this episode, Harshbir, founder of Outreachify, shares how he scaled his agency from a college side hustle to $30K+/month. He reveals the mindset shifts, cold emailing strategies, and GTM frameworks that fueled his growth, along with lessons on scaling, personal branding, and client acquisition. This is a must-listen for anyone building or growing an agency.

Key Takeaways

• Started young: Launched Outreachify while still in college, balancing studies and entrepreneurship.
• First milestone: The first $1,000/month is the hardest but the most transformative.
• Mindset shift: Moving from saving money → investing in business growth.
• Cold emailing wins: Remains one of the most effective client acquisition tools today.
• Investing in learning: Books, mentors, and skills accelerated scaling.
• Building a personal brand: A key differentiator in the competitive agency market.
• Closing sales: Learning the art of pitching and closing deals was crucial.
• Team building: Hiring the right people early helped scale to $30K+/month.
• GTM frameworks: Developed repeatable strategies for lead generation and client onboarding.
• Continuous growth: Success comes from adapting, testing, and iterating fast.
  

Chapters

00:00 — From College to Entrepreneurship: The Journey Begins
08:20 — Overcoming Challenges: The Early Days of Outreachify
15:05 — Scaling Up: Agency Growth Strategies That Work
17:55 — Mindset Shifts: From Survival Mode to Investing in Growth
23:59 — Future of Agency Work: Trends, GTM Strategies & Insights