Ep. 9 - Answer Engine Optimization: The Future of SEO Is Here
Manage episode 497081781 series 3659013
AI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers.
In this episode, you'll learn:
- What Answer Engine Optimization (AEO) is and how it differs from traditional SEO
- Why optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility
- The pivotal role of schema markup and how to easily assess your website's implementation
- Why high-quality, credible content is essential for AI citations
- How AI is changing user search behavior and what that means for your content strategy
- Tips for staying ahead in this rapidly evolving digital landscape
Timestamps:
00:00 Introduction: The Shift to AI-Driven Search
00:35 Welcome to the Growth-Minded Marketing Podcast
00:48 Understanding Answer Engine Optimization (AEO)
03:30 The Role of Schema Markup in AEO
07:58 The Importance of Content Quality and Authority
08:15 AI Citations and Page Authority
13:14 Adapting to Changing User Behavior with AI
18:34 The Future of SEO and AEO
22:02 Leveraging AI in Marketing: Insights from the Field
28:27 Conclusion: Taking Action with AI-Driven Marketing
Resources & Links:
- Answer Engine Optimization: Your Strategic Roadmap for AI Search Success
- What is the Big 5 Content Marketing Strategy?
- Is Schema Markup the Secret Weapon for AI Search Visibility?
- What is Google’s EEAT?
- Schema Markup Validator Tool – Use this free tool to see what schema your page uses and identify gaps to improve AI visibility.
Before You Go:
Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/
Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/
Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters
12 episodes