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Ep. 9 - Answer Engine Optimization: The Future of SEO Is Here

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Manage episode 497081781 series 3659013
Content provided by Steve Phipps. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Phipps or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers.

In this episode, you'll learn:

  • What Answer Engine Optimization (AEO) is and how it differs from traditional SEO
  • Why optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility
  • The pivotal role of schema markup and how to easily assess your website's implementation
  • Why high-quality, credible content is essential for AI citations
  • How AI is changing user search behavior and what that means for your content strategy
  • Tips for staying ahead in this rapidly evolving digital landscape

Timestamps:
00:00 Introduction: The Shift to AI-Driven Search
00:35 Welcome to the Growth-Minded Marketing Podcast
00:48 Understanding Answer Engine Optimization (AEO)
03:30 The Role of Schema Markup in AEO
07:58 The Importance of Content Quality and Authority
08:15 AI Citations and Page Authority
13:14 Adapting to Changing User Behavior with AI
18:34 The Future of SEO and AEO
22:02 Leveraging AI in Marketing: Insights from the Field
28:27 Conclusion: Taking Action with AI-Driven Marketing


Resources & Links:

Before You Go:
Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters

  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 497081781 series 3659013
Content provided by Steve Phipps. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Phipps or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers.

In this episode, you'll learn:

  • What Answer Engine Optimization (AEO) is and how it differs from traditional SEO
  • Why optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility
  • The pivotal role of schema markup and how to easily assess your website's implementation
  • Why high-quality, credible content is essential for AI citations
  • How AI is changing user search behavior and what that means for your content strategy
  • Tips for staying ahead in this rapidly evolving digital landscape

Timestamps:
00:00 Introduction: The Shift to AI-Driven Search
00:35 Welcome to the Growth-Minded Marketing Podcast
00:48 Understanding Answer Engine Optimization (AEO)
03:30 The Role of Schema Markup in AEO
07:58 The Importance of Content Quality and Authority
08:15 AI Citations and Page Authority
13:14 Adapting to Changing User Behavior with AI
18:34 The Future of SEO and AEO
22:02 Leveraging AI in Marketing: Insights from the Field
28:27 Conclusion: Taking Action with AI-Driven Marketing


Resources & Links:

Before You Go:
Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters

  continue reading

12 episodes

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