🎙️ Episode 3: Is Your Website Earning Its Keep? How to Upgrade Your Online Presence

In this episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and Annie Laurie Walters dive into the "U" in the GUIDE™ Marketing Framework: Upgrade Your Online Presence.

💡 New to the GUIDE Framework? Start with Episode 1 to get the full overview before diving in.

If your website were a salesperson, would it still have a job? Many B2B websites look polished but quietly underperform—leaving prospects confused, not converted. This episode lays out practical ways to turn your website into a 24/7 sales machine.

🔑 What You’ll Learn:

• Why your website should sell, not just sit there looking pretty

• Four key upgrades to make your site helpful, clear, and action-oriented

• How SEO and AI are reshaping how buyers find and choose businesses

• What E-E-A-T means for your Google rankings (and why it matters more than ever)

• Why being active on LinkedIn is non-negotiable for B2B companies

• Common website traps to avoid—and quick ways to audit your site today

Whether you're planning a full website redesign or just looking for small wins, this episode will help you identify what's working, what's not, and what to fix first.

⏱ Episode Breakdown:

• 00:00 – Introduction: The Silent Salesperson

• 00:43 – Welcome to the Growth-Minded Marketing Podcast

• 01:05 – Understanding the GUIDE Marketing Framework

• 01:45 – Upgrading Your Online Presence

• 02:26 – The Importance of a High-Performing Website

• 04:28 – Real-World Success Stories

• 05:26 – The Changing Landscape of Buyer Behavior

• 06:49 – Steps to Enhance Your Online Presence

• 13:08 – SEO and the Impact of AI

• 19:23 – Leveraging LinkedIn for B2B Marketing

• 21:08 – Common Pitfalls and How to Avoid Them

• 23:27 – Actionable Next Steps

• 24:56 – Conclusion and Next Episode Preview

🔗 Resources and Links:

• Your B2B Website Should Be Your Best Salesperson
  
  
• AI + Marketing: The Smart CEO’s Guide
  
  
• How to Optimize Your Website with On-Page SEO
  
  
• How to Perform an SEO Audit
  
  
• What Is Google’s E-E-A-T? (And Why It Matters for B2B SEO)
  
  
• Free B2B Marketing Assessment + GUIDE Playbook
  
  

🎧 Subscribe & Stay Tuned

In the next episode, Steve and Annie Laurie will tackle the “I” in GUIDE—Inform with Content—to help you create content your buyers actually want and need. Subscribe so you don’t miss it!

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Steve Phipps
AnnieLaurie Walters