Douglas Skipworth shares how service-first leadership creates purpose, clarity, and sustainable business growth. Hosted by Steve Phipps, CEO of Wayfind Marketing, this episode of the Growth Minded Marketing Podcast explores how purpose-driven leadership can scale impact and align strategy.

In this episode, you'll learn:

• Why Douglas Skipworth believes business is the best place to do meaningful work with and for others
• How he scaled a suite of real estate companies by solving real customer needs
• What it takes to align your leadership, vision, and team around a shared purpose
• Why clarity isn’t just a marketing issue — it's a business essential
• How EOS, vision casting, and understanding your own strengths unlocks scalable growth
• The real value of marketing: aligning your internal message with your external impact
• What Douglas means by “make it up, make it real, make it recur” — and why that matters

Timestamps:
00:00 – Why business is the arena for meaningful work
02:00 – Introducing Douglas Skipworth and his companies
04:00 – From third-grade basketball to real estate
08:00 – Starting Cresco and growing by solving customer needs
12:00 – Creating Core Assist to place virtual team members
16:00 – Leading with service: values, faith, and team dynamics
20:00 – Visionary vs. Integrator: Scaling through complementary strengths
24:00 – Clarifying the vision for internal and external alignment
27:00 – Marketing clarity as a business growth multiplier
30:00 – Confidence and consistency through clear messaging
31:00 – Douglas’s advice to CEOs: clarity drives scalability
33:00 – Final reflections and where to connect with Douglas

Guest Bio:
Douglas Skipworth is a serial entrepreneur and real-estate investor who owns and operates multiple companies that help residential real-estate investors buy, finance, manage, and rehabilitate rental or flip properties. His businesses span real estate brokerage, property management, general contracting, and hard-money lending — supporting hundreds of investors doing tens of millions of dollars of deals annually. Skipworth often invests alongside his clients, ensuring his team always treats investors as top-priority clients rather than just “accounts.” He is the Principal Broker at CrestCore Realty and related companies.

Resources Mentioned:

• Douglas Skipworth’s Linktree
• CrestCore Realty
• Douglas Skipworth on LinkedIn
• EOS (Entrepreneurial Operating System)

Work With Us
Wayfind Marketing helps medium-sized B2B companies fix their marketing strategies and increase their ROI. Start by taking our Free B2B Marketing Assessment:
👉 https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn:

• Steve Phipps
• AnnieLaurie Walters