The Growth Playbook You Actually Need in 2025: Lessons from Michael Maximoff

Growth Leap

Content provided by Stun and Awe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stun and Awe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

5M ago 51:21

MP3•Episode home

Send us a text

Michael Maximoff is the co-founder of Belkins, the #1 B2B appointment-setting agency, and a leader in revenue growth strategies. In this edition of Growth Leap, Michael breaks down how he scaled Belkins to 8 figures by focusing on acquisition, retention, and revenue alignment.

We dove into why traditional marketing and sales silos no longer work, how to make outbound effective in 2025, and why retention is the key to sustainable business growth. Michael also shared insights on structuring sales teams, setting up shared KPIs, and integrating marketing, sales, and customer success into a single revenue engine.

Michael discussed the importance of founder-led sales in the early years, how he structured compensation to drive retention, and why the best growth teams obsess over long-term value instead of short-term wins. We also covered the role of partnerships, content-driven outbound, and how to stay financially disciplined while scaling.

We covered:

Why acquisition and retention must go hand in hand for growth
Outbound sales in 2025: How to make it work without spamming inboxes
Sales and marketing alignment: How shared KPIs transform results
Founder-led sales: Why early-stage CEOs must drive sales themselves
Financial discipline: How tracking every dollar helped Belkins scale
Building trust in B2B: Why relationships matter more than volume

Whether you’re a startup founder, sales leader, or marketer looking to scale without burning cash on ineffective tactics, this episode is packed with insights on how to build a sustainable growth machine.

Support the show

Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
You'll find all the show notes, transcripts, and past guests at stunandawe.com
Up your growth game with our hands-on Growth Marketing Course
For inquiries about sponsoring the podcast, email [email protected].
Support the show on Patreon

Chapters

1. The Growth Playbook You Actually Need in 2025: Lessons from Michael Maximoff (00:00:00)

2. Michael's Journey and Belkins Overview (00:02:03)

3. Strategies for Scaling and Financial Management (00:04:32)

4. Focus on Acquisition and Retention (00:07:12)

5. Subscription Model and Client Retention (00:08:12)

6. Aligning Sales and Marketing for Success (00:12:50)

7. The Modern Marketing Playbook You Need (00:19:08)

8. Cross-Department Collaboration (00:22:29)

9. Joint KPIs and Communication (00:24:04)

10. Streamlining Team Collaboration with OKRs (00:25:43)

11. Unified Projects for Better Team Involvement (00:26:13)

12. Effective B2B Sales Strategies (00:27:02)

13. Building Relationships for Lead Generation (00:28:36)

14. Understanding and Engaging Your Prospects (00:36:17)

47 episodes

#Business #Entrepreneur #Founder Stories #Startup Stories #Growth Strategies #Tech #Stun And Awe #Productivity