Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by Stun and Awe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stun and Awe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Growth Leap
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Be Yoda, Not Luke: How to Use Story, Data & Advocacy to Win Hearts (Not Just Clicks)
Manage episode 482571910 series 2902714
Content provided by Stun and Awe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stun and Awe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker.
We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas.
You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless storytelling structure.
WE COVERED:
- Why most purpose-driven brands get storytelling backwards
- The “Hero’s Journey” framework—and how to flip it for your customer
- How to stand out by solving boring, painful problems
- Real talk: what scrappy SMBs can do instead of trying to look “premium”
- Tactical brand building on a tight budget: second-hand gear, focused offers, and positioning
- How to make your brand feel human, not polished to death
- The power of telling the truth, even when it’s messy
FOR WHO?
If you’re a founder, marketer, or creative working on a mission-driven product, and you're tired of performative branding that doesn't convert, this episode gives you a more grounded, actionable playbook.Most brands position themselves as the hero.
- Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
- You'll find all the show notes, transcripts, and past guests at stunandawe.com
- Up your growth game with our hands-on Growth Marketing Course
- For inquiries about sponsoring the podcast, email [email protected].
- Support the show on Patreon
Follow us:
Chapters
1. Be Yoda, Not Luke: How to Use Story, Data & Advocacy to Win Hearts (Not Just Clicks) (00:00:00)
2. Restless Stories and Sustainable Development Goals (00:02:00)
3. Digital Marketing and Brand Strategy (00:04:10)
4. The Power of Storytelling in Marketing (00:08:35)
5. Sustainability Challenges and Greenwashing (00:12:47)
6. Challenges in Sustainability and Greenwashing (00:17:23)
7. Carbon Literacy and Employee Engagement (00:23:31)
8. B Corp Certification and Ethical Practices (00:28:30)
9. Advocacy and System Change (00:36:07)
10. Final Thoughts and Advice (00:50:54)
47 episodes
Share
Manage episode 482571910 series 2902714
Content provided by Stun and Awe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stun and Awe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker.
We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas.
You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless storytelling structure.
WE COVERED:
- Why most purpose-driven brands get storytelling backwards
- The “Hero’s Journey” framework—and how to flip it for your customer
- How to stand out by solving boring, painful problems
- Real talk: what scrappy SMBs can do instead of trying to look “premium”
- Tactical brand building on a tight budget: second-hand gear, focused offers, and positioning
- How to make your brand feel human, not polished to death
- The power of telling the truth, even when it’s messy
FOR WHO?
If you’re a founder, marketer, or creative working on a mission-driven product, and you're tired of performative branding that doesn't convert, this episode gives you a more grounded, actionable playbook.Most brands position themselves as the hero.
- Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
- You'll find all the show notes, transcripts, and past guests at stunandawe.com
- Up your growth game with our hands-on Growth Marketing Course
- For inquiries about sponsoring the podcast, email [email protected].
- Support the show on Patreon
Follow us:
Chapters
1. Be Yoda, Not Luke: How to Use Story, Data & Advocacy to Win Hearts (Not Just Clicks) (00:00:00)
2. Restless Stories and Sustainable Development Goals (00:02:00)
3. Digital Marketing and Brand Strategy (00:04:10)
4. The Power of Storytelling in Marketing (00:08:35)
5. Sustainability Challenges and Greenwashing (00:12:47)
6. Challenges in Sustainability and Greenwashing (00:17:23)
7. Carbon Literacy and Employee Engagement (00:23:31)
8. B Corp Certification and Ethical Practices (00:28:30)
9. Advocacy and System Change (00:36:07)
10. Final Thoughts and Advice (00:50:54)
47 episodes
All episodes
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Similar to Growth Leap
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
Timeless wisdom in an accelerating world. Hosted by Shane Parrish. “The highest density of wisdom per episode of any podcast.” Weekly Newsletter: fs.blog/newsletter Books: fs.blog/books X: x.com/ShaneAParrish IG: www.instagram.com/farnamstreet LI: www.linkedin.com/in/shane-parrish-050a2183
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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