Send us a text

Why do so many product launches crash and burn, even when demand is through the roof? In this episode, we’re breaking down the real difference between hype and long-term growth with Michael Dodsworth, founder and CEO of Fanfare.

Michael has helped some of the biggest names in ticketing, retail, and e-commerce turn chaotic drops into scalable growth systems. From Taylor Swift ticketing meltdowns to sneaker bots and $200 cookies, he shares what it actually takes to pull off a high-demand launch without crashing your site or frustrating your best customers.

We cover:

• Why so many brands waste valuable drop data
  
• How to turn failed purchases into loyal customers
  
• The psychology behind scarcity, exclusivity, and fandom
  
• What smaller brands can learn from Liquid Death, Cronuts, and Dr. Squatch
  
• How to test demand before you over-invest
  
• What Fanfare is doing to democratize drop commerce for creators and startups

If you're a founder, marketer, or creator thinking about using launches to grow your audience, this episode is your blueprint.

🎧 Learn more about Fanfare: fanfare.io
📩 Get weekly growth insights: growthdepartment.com

Stay in the know with all-things Growth Department:

Website | LinkedIn | TikTok | YouTube | X

Each week, we interview founders, business leaders, and experts in their field about how to grow a business and the personal growth that comes with the journey. #LetsGrow !