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Are your sales incentives actually helping you hit your business goals...or are they quietly working against you?

In this episode, I’m joined by RevOps and incentive plan strategist Bryant Krieger, founder of Optimi5e, to break down how to design compensation plans that actually drive scalable revenue growth.

We talk about what most companies get wrong about comp plans (hint: it starts at the planning table), why aligning incentives to company goals is non-negotiable, and how even small tweaks to your commission structure can make a massive difference in both performance and morale.

Bryant also shares stories from working with fast-growing companies, including what they consistently get right when it comes to building effective, motivating pay structures for revenue teams.

Whether you're designing your first comp plan, revamping one that’s no longer working, or just want to make sure your team is focused on the right revenue-driving behavior — this episode is for you.

We cover:
✔️ What a scalable incentive plan really looks like
✔️ The biggest mistakes founders and finance leaders make
✔️ How to avoid over-complicating your comp
✔️ The role of RevOps in aligning pay with company strategy
✔️ The psychology of motivation — and how it shows up in comp design
✔️ Real-life examples of comp tweaks that changed performance overnight

If you’ve ever wondered:
– “Why are my reps chasing deals that don’t help us grow?”
– “What’s the right structure for hunters vs. farmers?”
– “How do I balance fairness, clarity, and aggressive targets?”
– “Is now the time to split out account management?”
You’ll find answers inside.

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Each week, we interview founders, business leaders, and experts in their field about how to grow a business and the personal growth that comes with the journey. #LetsGrow !