Go offline with the Player FM app!
AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos
Manage episode 474719619 series 2892363
"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose."
Joining us for a second time on the podcast is Nicholas Kontopoulos, VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI.
🎥 Prefer to watch the conversation?
We've got a link for you: https://youtu.be/9btCAubJnT0
This episode covers...
- How Twilio’s APJ team is shaping their global strategy
- Nicholas’ formula: OP + NT = EOP
- What it means to be “AI Ready”
- Why transparency is just as important in the industry today
About Nicholas...
'Customer Experience' is more than marketing fluff; “it's a core business ideology that needs to be at the heart of everything we do professionally”.
Nicholas believes that both 'People' and the 'Promises' we make are at the very heart of a Brand - be that the Brand we work for or our very own Personal Brand.
He is passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking process that's paramount to delivering fantastic customer experiences.
Nicholas is continually striving to harness his 30+ years of professional experience, which he built across multiple industries and geographies, to develop innovative and viable business strategies for both the enterprise he works for and the great clients he gets to serve as VP of Marketing, APJ, at Twilio.
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
263 episodes
Manage episode 474719619 series 2892363
"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose."
Joining us for a second time on the podcast is Nicholas Kontopoulos, VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI.
🎥 Prefer to watch the conversation?
We've got a link for you: https://youtu.be/9btCAubJnT0
This episode covers...
- How Twilio’s APJ team is shaping their global strategy
- Nicholas’ formula: OP + NT = EOP
- What it means to be “AI Ready”
- Why transparency is just as important in the industry today
About Nicholas...
'Customer Experience' is more than marketing fluff; “it's a core business ideology that needs to be at the heart of everything we do professionally”.
Nicholas believes that both 'People' and the 'Promises' we make are at the very heart of a Brand - be that the Brand we work for or our very own Personal Brand.
He is passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking process that's paramount to delivering fantastic customer experiences.
Nicholas is continually striving to harness his 30+ years of professional experience, which he built across multiple industries and geographies, to develop innovative and viable business strategies for both the enterprise he works for and the great clients he gets to serve as VP of Marketing, APJ, at Twilio.
_________________
🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9
📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16
And for all our other socials visit: https://mtr.bio/xgrowth
263 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.