Most B2B marketing leaders think they have product marketing covered—until growth stalls, GTM alignment breaks down, and messaging misses the mark.

In this episode of Growth Activated, I sit down with product marketing expert Shirin Shahin to unpack why product marketing is often the critical blind spot in marketing organizations—and how strategic leaders are closing the gap to drive faster, smarter growth.

We’ll cover:

• What product marketing really is—and why it’s often misunderstood (even by seasoned CMOs)
• How to fix broken personas, positioning, and product launches before they derail your GTM
• The biggest blind spots marketing leaders have when it comes to activating product marketing
• Why hiring product marketing too late costs more than you think—and how to get it right
• How AI is reshaping product marketing workflows (and what it can't replace)

If you're serious about building a stronger marketing foundation, accelerating your GTM strategy, and leading at the next level, this episode is a must-listen.

🎯 Learn how strategic product marketing can unlock faster growth, better alignment, and a stronger leadership brand.

🎧 Hit play now and start thinking (and winning) like a next-gen marketing leader.

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!