From Vision To Velocity: 9 Ways To Empower Your Team And Get Out Of Their Way Growth Activated

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From Vision to Velocity: 9 Ways to Empower Your Team and Get Out of Their Way

1M ago 18:03

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#25 - You can’t move fast if your team doesn’t know where they’re going - or if they’re stuck waiting on you to decide everything. In this episode of Growth Activated, marketing leader and Fractional CMO Mandy Walker shares one of her most revisited leadership lessons: the importance of “laying the tracks” so your team can run.

Drawing on a powerful metaphor from a former CEO - and lessons from leading B2B marketing teams and planning her own wedding - Mandy explores how effective marketing leadership starts with clarity and ends with trust.

You'll learn:

4 essential areas where marketing leaders must provide direction
5 practical ways to stop being the bottleneck and build team autonomy

Whether you're leading a small startup team or a growing B2B marketing org, this episode will help you empower your people, create space to lead, and build a high-performing team that drives results - without needing you in every decision.

If you're a B2B marketing leader ready to scale your impact, this one’s for you.

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
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Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

Chapters

1. Intro to Growth Activated (00:00:00)

2. The Fast Train Metaphor (00:01:50)

3. Leading Through Complexity (Work + Life) (00:03:15)

4. Laying the Tracks: Marketing Leadership That Enables Execution (00:04:43)

5. Setting the Vision (00:05:11)

6. Sharing Business Insights as a CMO (00:05:36)

7. Ruthless Prioritization for B2B Marketing Teams (00:06:34)

8. Defining Success + Decision-Making Criteria (00:07:31)

9. 5 Ways to Stop Being the Bottleneck (00:09:17)

10. Encourage Marketing Peer Reviews (00:09:43)

11. Promote Cross-Training and Independent Learning (00:12:01)

12. Empower Your B2B Marketing Team and Ask for Help (00:13:27)

13. Create Marketing Systems and Templates (00:14:46)

14. Perfection Isn’t the Goal—Progress Is (00:16:33)

29 episodes