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Adapt or Get Left Behind: AI Workflow Hacks and Automation Wins for B2B Marketing Teams with Nicole Leffer
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#16: AI is moving faster than most marketing teams can keep up—and the gap between early adopters and laggards is only getting wider.
In this episode of Growth Activated, I sit down with AI strategist Nicole Leffer to break down what B2B marketing leaders must know right now to stay competitive, scale smarter, and lead with confidence in the AI era.
We’ll cover:
- How the best B2B marketing teams are using AI for competitive intelligence, content, sales enablement, and more
- The 3 paths marketing teams are taking with AI—and why only one leads to future success
- Practical strategies to move from basic ChatGPT use to advanced, automated workflows
- Why documenting your processes is the secret weapon for scaling AI across your team
- How investing in AI skills today can future-proof your career and multiply your team's impact
If you’re serious about becoming a strategic marketing leader—not just surviving AI disruption, but thriving through it—this episode will show you how.
🎯 Learn how to scale your impact, free up your time, and lead the next generation of B2B marketing.
🎧 Hit play now—and don’t get left behind.
Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.
🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!
Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!
Chapters
1. Welcome to Growth Activated: Helping B2B Marketing Leaders Thrive (00:00:00)
2. Why AI Marketing Strategy Is No Longer Optional for B2B Leaders (00:00:27)
3. Nicole Leffer’s Journey: From Chocolate Shop Owner to AI for Marketing Leaders Expert (00:01:52)
4. Early Adoption: How Generative AI Reimagined B2B Marketing Strategy (00:03:13)
5. The Current State of B2B Marketing and AI Adoption (00:08:13)
6. The Growing Divide: Marketing Teams Embracing Automation vs. Falling Behind (00:11:46)
7. Smarter, Faster B2B Marketing: Compressing Research and Go-To-Market Strategy with AI (00:14:03)
8. The Real Path to Mastering AI for Marketing Leaders (00:19:20)
9. First Steps to Building an AI-Enabled Marketing Workflow (00:23:36)
10. Real Example: Automating Content Creation and Strategy with AI Tools (00:30:08)
11. AI Workflows for Marketing Automation: From Podcasting to Social Media Content (00:37:26)
12. Essential AI Tools for Marketing Teams: What B2B Leaders Should Be Using Now (00:46:36)
13. Exploring Next-Gen AI: Video, Music, and Visual Content Automation in Marketing (00:51:45)
14. Final Advice for B2B Marketing Leaders: Lead AI Adoption from the Front (00:54:33)
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