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A Year of Westopolis: Lessons from a Bold Destination Rebrand
Manage episode 512922154 series 3315285
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Becky Bakken is President and CEO of Westopolis, the destination marketing organization representing the Minnesota cities of St. Louis Park and Golden Valley, just minutes from downtown Minneapolis. Over the past year, Becky has led her team through a major transformation, rebranding from Discover St. Louis Park to Westopolis, to better reflect the vibrancy and connected spirit of both communities. She shares why the rebrand happened, what they've learned one year in, how the community has embraced the change and what's next for Westopolis.
Chapters
1. Sponsor & Host Introductions (00:00:00)
2. Meet Becky and Westopolis Scope (00:00:25)
3. Becky’s Hospitality Roots (00:01:18)
4. From Chambers to Destination Leadership (00:03:26)
5. St. Louis Park Redevelopment Story (00:04:35)
6. Golden Valley Joins the DMO (00:06:15)
7. Why Rebrand to Westopolis (00:07:20)
8. Balancing Two City Identities (00:09:05)
9. One Year In: Results and Lessons (00:10:04)
10. Media Frenzy and Misinformation (00:11:16)
11. Takeaways for Other Destinations (00:12:20)
12. Loud and Proud Campaign (00:12:58)
13. Mayors as Local Influencers (00:13:35)
14. Community Co‑Marketing Wins (00:14:20)
15. “Go West” Creative Campaign (00:14:45)
16. Access, Proximity, and Venue Strategy (00:15:40)
17. Chi‑Chi’s Relaunch Buzz (00:16:44)
18. Closing and Subscribe (00:17:16)
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