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10x PT Hiring: AI Job Ads, Principles & Work-Life Balance with Justin Pezick

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Manage episode 506447989 series 1259956
Content provided by Grow Your Practice Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grow Your Practice Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Private practice owner Justin Pezick of Orthopedics Plus shares how he went from “nice-sounding” job posts to high-converting, principle-driven ads using AI—boosting applicants from 2–3/week to 4–5/day.

We cover purpose → principles → process, translating work-life balance into concrete policies, and smart prompt engineering to avoid fluff and hallucinations. You’ll also hear how leadership work (Table Group, Sinek/Lencioni) shaped their culture and retention.

Grab Justin’s 73-page hiring playbook https://drive.google.com/file/d/14Uv8CT_XdP8tRwyG3lpFNxXcJ7emIuEb/view?usp=sharing

Timestamps

00:00 – Intro: Justin + Orthopedics Plus

02:28 – From “nice” ads to data-backed job posts

04:18 – What candidates actually want (WebPT insights)

09:54 – Purpose → Principles → Process (start with WHY)

12:27 – Operationalizing work-life balance (real policies)

15:35 – Results: 2–3/week → 4–5/day applicants

19:33 – Investing in leadership; breaking silos (Table Group)

33:35 – How to contact Justin + where to get the PDF

Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/

  continue reading

296 episodes

Artwork
iconShare
 
Manage episode 506447989 series 1259956
Content provided by Grow Your Practice Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grow Your Practice Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Private practice owner Justin Pezick of Orthopedics Plus shares how he went from “nice-sounding” job posts to high-converting, principle-driven ads using AI—boosting applicants from 2–3/week to 4–5/day.

We cover purpose → principles → process, translating work-life balance into concrete policies, and smart prompt engineering to avoid fluff and hallucinations. You’ll also hear how leadership work (Table Group, Sinek/Lencioni) shaped their culture and retention.

Grab Justin’s 73-page hiring playbook https://drive.google.com/file/d/14Uv8CT_XdP8tRwyG3lpFNxXcJ7emIuEb/view?usp=sharing

Timestamps

00:00 – Intro: Justin + Orthopedics Plus

02:28 – From “nice” ads to data-backed job posts

04:18 – What candidates actually want (WebPT insights)

09:54 – Purpose → Principles → Process (start with WHY)

12:27 – Operationalizing work-life balance (real policies)

15:35 – Results: 2–3/week → 4–5/day applicants

19:33 – Investing in leadership; breaking silos (Table Group)

33:35 – How to contact Justin + where to get the PDF

Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/

  continue reading

296 episodes

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