MASTERMIND: Marketing That Works: Get Clients Without Overspending

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MASTERMIND: Marketing That Works: Get Clients Without Overspending | GYC Podcast 300

2d ago 50:43

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In the 300th episode of the Grow Your Clinic podcast, CM Team Ben Lynch, Jack O'Brien and Hannah Dunn come together for a Mastermind to discuss the importance of KPIs and how they should be used to lead rather than judge performance. They discuss strategies for filling therapist schedules, emphasising the significance of brand connection and effective marketing. They tackle the question of whether clinic owners should manage their own marketing efforts and encourage a mindset focused on helping as many people as possible. Listeners will also hear insights from Jack on the numbers behind attracting new clients and Hannah's unexpected perspective on marketing strategies, even when facing a waitlist.
Tune in for insights on cultivating strong leadership in your clinic!
Timestamps
[00:35] Marketing for clinic owners.
[04:02] New client requirement formula.
[09:10] Expectations for new therapists.
[14:10] Understanding KPIs in therapy.
[15:52] Burnout in health professions.
[19:20] Client outcomes versus billable hours.
[23:18] Marketing budget for new clients.
[27:22] New clinician visibility importance.
[31:05] Clinic owners and marketing.
[36:28] Recruitment marketing investment importance.
[40:49] Finding quick wins in clinics.
[42:23] Revenue generation through product sales.
[48:54] Formulas for client acquisition.
[49:37] Time management in clinics.

What You'll Learn:
📊 KPI Insights: Understand how to use KPIs effectively to support your team.
🤝 Onboarding New Therapists: Discover the best practices for integrating new practitioners into your clinic.
📣 Marketing Strategies: Explore cost-effective ways to market your clinic and new team members.
🧩 Client Connection: Learn the importance of building relationships between clients and therapists.
💡 Quick Wins: Find out actionable steps to boost your clinic's revenue in just a few weeks!

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