In this week’s episode, I sit down with someone who’s grown up alongside one of the most respected salon organisations in the United States.

Today's guest is Coco Wagner, daughter of David and Charlie Wagner owners of the Juut Salon Spa’s.

Coco brings a fascinating blend of global experience, fresh perspective, and deep respect for the culture her family has built over 40 years. What I love about this conversation is how open and thoughtful she is about stepping into a leadership role in a family business, especially one with 450 team members and multiple locations across the country.

We dive into everything from evolving an established brand to navigating the changing needs of today’s workforce, to earning the trust of long-standing team members when you’re “the owner’s daughter.” Coco also shares why structure matters more than ever for Gen Z stylists, and how Juut has managed to keep more than half their team earning six-figure incomes while working fewer hours post-COVID.

It’s a generous, insightful conversation about leadership, culture, and the future of salons, and I think you’ll take a lot from it whether you’re a salon owner, a leader in your business, or simply someone wondering how the next generation is shaping our industry.

IN THIS EPISODE:

[00:24] The Juut story and global context

[01:30] David Wagner, Horst, and the early Aveda connection

[07:01] Growing up in the salons and earning trust

[11:18] Digital transformation: SEO, website, and social

[15:18] Maintaining culture across locations

[17:26] Leading without being a hairdresser

[20:28] Team buy-in when changing culture

[21:32] What Gen Z wants from salons today

[23:01] Hours, flexibility, and six-figure incomes

[24:52] Suite life vs. salon life — and the boomerang stylists

[34:28] Family dynamics in a family business

[36:52] Where to connect with Coco and Juut

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/

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Until next time!
Antony

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