Go offline with the Player FM app!
Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business
«
»
Cathy Wagner: The Impact of Pricing on Your Soul, Mental Health, and Bottom Line
Manage episode 485609092 series 1376362
Show Summary:
In this episode of Grow My Accounting Practice, Cathy Donovan Wagner, founder and CEO of RETAILMavens, joins us to unpack the deep, often overlooked connection between pricing and personal well-being. Cathy shares how pricing decisions don’t just affect your bottom line—they impact your soul, your mental health, your team, your clients, and even the legacies we help build. She dives into the fear many professionals experience around raising prices, rooted in a desire to be liked and accepted, and explains why that fear can be more damaging than rejection itself.
Cathy also explores the transformative power of niching, emphasizing how narrowing your focus can dramatically improve the client experience and your own confidence. As a Certified Profit First Professional, she speaks to the courage and commitment it takes to do the “scary things” in business. This episode is a powerful reminder that when you price with intention and lead with purpose, you not only serve better—you thrive.
Website: https://www.retailmavens.com
Podcast: https://www.richerretailerpodcast.com
Social Media: @retailmavens
Free Training:3 Steps to Maximize Retail Profit and Reduce Overwhelm: https://www.retailmavenspc.com/moreprofit
Corporate Partner:Relay.Fi - https://relayfi.com/
Profit First App Version 2.0 is here!
More Education. More Functionality. More Profit!
218 episodes
Cathy Wagner: The Impact of Pricing on Your Soul, Mental Health, and Bottom Line
Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business
Manage episode 485609092 series 1376362
Show Summary:
In this episode of Grow My Accounting Practice, Cathy Donovan Wagner, founder and CEO of RETAILMavens, joins us to unpack the deep, often overlooked connection between pricing and personal well-being. Cathy shares how pricing decisions don’t just affect your bottom line—they impact your soul, your mental health, your team, your clients, and even the legacies we help build. She dives into the fear many professionals experience around raising prices, rooted in a desire to be liked and accepted, and explains why that fear can be more damaging than rejection itself.
Cathy also explores the transformative power of niching, emphasizing how narrowing your focus can dramatically improve the client experience and your own confidence. As a Certified Profit First Professional, she speaks to the courage and commitment it takes to do the “scary things” in business. This episode is a powerful reminder that when you price with intention and lead with purpose, you not only serve better—you thrive.
Website: https://www.retailmavens.com
Podcast: https://www.richerretailerpodcast.com
Social Media: @retailmavens
Free Training:3 Steps to Maximize Retail Profit and Reduce Overwhelm: https://www.retailmavenspc.com/moreprofit
Corporate Partner:Relay.Fi - https://relayfi.com/
Profit First App Version 2.0 is here!
More Education. More Functionality. More Profit!
218 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.