This is the first installment in our eight-part series, Grounds for Conversation. Today's discussion is all about making customer data work for you. Digital information is expanding more rapidly than ever, and the need to efficiently manage dynamic customer data is becoming more and more important each day. In this episode, we explore how to turn the changing needs and profitability of customers into a competitive advantage. We'll talk with data management and data quality expert Dan Soceanu, Product Marketing Manager, DataFlux, about real-world scenarios and how organizations can improve the access to, integration of, and quality of enterprise wide customer data.